Posts in Priority I.S.- How To
(Part III of III) How Priority I.S. Partner, Gorilla Technologies, Found Success Offering Merchant Services

Since 2014, Gorilla Technologies has delivered a suite of restaurant solutions including wifi marketing, failover internet, point-of-sale, and merchant processing. Over the years, Josh Carper, VP of Business Development, has crafted his message when introducing merchant services to his clients. “I learned early on that merchant processing is not a favorite discussion topic for business owners,'' says Josh. “The research alone can be overwhelming for business owners, so I needed to change my strategy.”

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Underwriting Guidelines: How to Avoid Application Pends

Underwriting is typically used in references to banks or insurance companies, but it simply means that an institution will receive a payment and, in exchange, they agree to cover any potential risk. With regards to merchant accounts, they are technically receiving a line of credit, so it is important that a merchant account provider evaluate the business credibility and credit worthiness for any & all potential clients.

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(Part II of III) How To Present Merchant Services to Your POS Clients

In the first part of this three part series, TITLE AND LINK, I covered different approaches to take  when presenting merchant processing to your POS Prospects. In this series, Part Two, I will go over the steps I took to successfully offer merchant services to my POS clients that were using other processors. At the risk of sounding repetitive, the questions being asked are somewhat similar, but the delivery is much different.

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(Part I of III) How To Present Merchant Services to Your POS Prospects

A question I come across a lot from our partners is “What is the best way for me to introduce merchant services to my clients?” It’s a great question and one that I enjoy answering.

There is no doubt the topic of merchant processing can be difficult to cover with merchants. Chances are, the business owner has been burned by a processor in the past or spends a good portion of their week dodging aggressive sales reps. The industry has gotten a bad wrap because of this.

In this three part series, I will layout my experience in the POS and merchant processing industry and how I found success with relationship focus selling.

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Top 10 Objections When it Comes to Merchant Processing

Let’s face it, many business owners see merchant processing as a commodity. And who can blame them? The industry pumps out salespeople who sell on rates alone and have limited knowledge of the industry, its regulations, and the systems that authorize their transactions.

Objections to merchant processing has evolved over the years. Some are valid, and some are merely used as a polite way of expressing they are not interested. With that said, I think this a good time to share my “Top 10 Objection and Rebuttal” list with Priority I.S. Partners. Hopefully this document will help you when you come across merchants who politely tells you they are “not interested.”

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Reviewing Your Merchant Support Notes is Easier Than You Might Think.

As a Priority I.S. partner, you have the ability to review all support notes left for you merchants in MX ISO Agent, all from one single, convenient source.

To Get Started

1 Log into MX ISO Agent at mxisoagent.com  using your partner credentials. If you do not have login information, please contact our support team at support@priorityis.com.

2 Once logged in, click on “Dashboard” in the top navigation bar.

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PCI-DSS Doesn't Have to be Difficult.

As an added benefit for your merchants, Priority I.S. offers FREE Self Assessment Questionnaire (SAQ) support and Quarterly Network Scans through our ControlScan app.

Below are the steps your merchants can take to set up their ControlScan account and begin the SAQ/scanning process. Be sure to download the Word document below for the copy and sample images that can be forwarded to your merchants.

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