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There is a high probability you have gotten wind of cash discounting’s growing popularity post COVID. With its growth, the rules are becoming more clear as to how merchants can pass processing fees off to cardholders when using credit cards.
Read MoreImagine with us for a moment? Let’s say you are minutes into a card game, and you’ve strategically built up an incredible hand. Your numbers are looking exceptionally well, the value is unmatched, and you love the way control feels. When you have the upper hand, it feels nice doesn’t it? This is exactly what it’s like when you own a Merchant Portfolio with Priority I.S., and in this blog, we will be sharing the two benefits you receive when you do so.
Read MoreLet’s face it, many business owners see merchant processing as a commodity. And who can blame them? The industry pumps out salespeople who sell on rates alone and have limited knowledge of the industry, its regulations, and the systems that authorize their transactions.
Objections to merchant processing has evolved over the years. Some are valid, and some are merely used as a polite way of expressing they are not interested. With that said, I think this a good time to share my “Top 10 Objection and Rebuttal” list with Priority I.S. Partners. Hopefully this document will help you when you come across merchants who politely tells you they are “not interested.”
Read MoreDigital marketing has evolved and will continue to change for the unforeseeable future. In its infant stages, a business could see a good bit of traction from Search Engine Optimization (SEO) alone. Fast forward to recent times, many companies have had to find creative ways to drive “clicks” to their site in order to win the “Google Game”.
Read MoreAs POS and credit card technology changes, so do the requirements from Visa, MasterCard, Discover, and American Express. Merchants rely on their merchant processor more than ever for information on how to remain compliant with bankcard regulations. Doing so can help the merchant avoid chargebacks and fees passed down from the four major card brands.
Minimum Purchase Amounts
Merchants are allowed to require a minimum amount in order to run a credit card, however there are a couple rules they should know:
Read MoreThe topic of EMV is not new among the POS and merchant processing industry. But while the discussion has lost a bit of steam, the opportunity for merchant processing and point-of-sale vendors hasn’t.
It is no secret that the adoption rate for EMV has been slower than expected. What is more surprising is the number of merchants who still do not understand what EMV is or the risks that are involved with not accepting chip cards. The industry as a whole has seen an influx of fraudulent chargebacks due to consumers who are now savvy enough to identify merchants who do not accept EMV. Cardholders looking to take advantage of merchants who still swipe has become more common costing merchants millions of dollars a year in indisputable chargebacks.
Read MoreEven the best POS systems go down. It is not a matter of if, but when. Preparation and practice for this type of event is key. The best thing a business can do is to get ahead of the situation to mitigate the damage and reduce the financial impact.
Read MoreThere’s little doubt that today’s technology is complex, and ISVs and VARs must embrace the ever-changing POS and Merchant Processing Industry to stay relevant. Dig a little deeper and one can quickly see that there are other elements at play. There is an increasing need to offer downstream transparency, from the processor to the merchant.
Read MoreSelecting the merchant processor that’s best for your business is not an easy task. Too many merchants fall into the trap of simply looking for the provider with the lowest quote only to find themselves paying more after exposing hidden processing fees. Over time, this can turn into a very expensive mistake.
Read MoreControl What Matters the Most—Your Ability to Succeed!
It doesn’t really matter what business you are in today—everyone is looking for ways to be in control of data. Companies want to make a significant impact and stay in-step with advancing technology and do it securely. As we move into the new year, competition will only get more intense.
